GTM engineering platform
Run revenue like you run engineering
GTM engineering treats growth as a system your agent operates: sourced data, versioned plays, CRM-native logging, and one credit pool instead of five subscriptions. Built for founders who would rather inspect a workflow than sit through a demo.
The idea
A task is not a system
Manually pulling a list every Monday is a task. An agent watching for hiring signals at your ICP accounts, enriching, drafting, and queuing outreach is a system. GTM engineering is the discipline of turning the first into the second, and RevPeak is the infrastructure it runs on.
The old way
Five subscriptions, three dashboards, a spreadsheet as the system of record, and tribal knowledge in one person's head. Nothing is versioned, so nothing improves.
The GTM engineering way
One server your agent calls, plays stored as versioned workflows, outcomes logged to your CRM as resolved records. When something breaks, you read the play and fix it like code.
The stack
What RevPeak replaces
Every column on the left is a subscription you are probably paying for right now. The column on the right is what it looks like on RevPeak, drawing from one credit pool.
| The stack you assemble | Typical cost | On RevPeak |
|---|---|---|
| Data provider (Apollo, ZoomInfo) | $49–$149 / user / mo | Sourcing from 100+ providers, included |
| Enrichment & waterfall (Clay) | $150–$800 / mo | Enrichment built into every lead, included |
| Email sender (Instantly, Smartlead) | $37–$97 / mo | Managed sending domains and ramps, included |
| Dialer or answering service | $50–$325 / mo | AI receptionist on your number, included |
| Content tools & AI subscriptions | $40–$120 / mo | Content engine from your positioning doc, included |
| Glue work holding it together | Your evenings | Plays your agent runs on schedule |
Plans start at $34 a month with 2,000 work credits. Compare the lines above: the stack usually runs $300–$1,500 a month before the glue work.
How it works
From zero to a running play
01
Add the server
One command connects Claude, Codex, or Cursor to RevPeak. OAuth, no SDK to install, no Docker container to babysit.
02
Connect the stack
Salesforce or HubSpot for the system of record, your sending domain with managed warmup. Ten minutes, not a migration project.
03
Write the first play
Describe it in chat or commit it as code: the trigger, the ICP, the sequence, the review gate. Your agent handles execution.
04
Let it repeat
Plays run on schedule or on webhook triggers. Every outcome lands in the CRM, and you tune the play the way you would tune a build pipeline.
FAQ
Questions, answered straight
Building revenue workflows as versioned systems your AI agent runs, instead of tasks a human repeats inside someone else's dashboard.
No. A technical founder can write the first play in an afternoon using plain chat instructions. Plays are versioned and inspectable, so an engineer can formalize them later without starting over.
Any MCP client: Claude Code, Codex, Cursor, Windsurf, and others. There is also a REST API with the same auth, so plays can run from cron, CI, or your own product.
Nothing on day one. RevPeak sources, enriches, sends, answers calls, and publishes with its own credits. Most teams retire their data provider and sender subscriptions within a quarter as plays take over.
Clay is a powerful spreadsheet-style workbench you operate by hand. RevPeak is infrastructure your agent operates. Same philosophy of inspectable workflows, different operator: you review plays, not tables.
Build your first play this week
Turn your Monday list chore into a play your agent runs. One server, one credit pool, everything inspectable.
No per-seat fees · Works with Claude, Codex and Cursor · Month-to-month